Retailers both large and small are turning to Text Marketing to engage with their existing customers through mobile devices. Target, American Eagle Outfitters, Cabela’s, Ace Hardware, Kohl’s, Macy’s among many others are ALL utilizing the power of mobile engagement via text marketing.
Let me ask you this, how many unopened text messages do you have on your cell phone right now? If you’re like the majority of Americans, the answer is simple. Zero… Now, I present the same question about your email inbox? Even better, do you open and read every promotional email you receive? Again, if you’re like most Americans, the answer is likely not. The average open rate of an “advertisement” email is about 20% on a good day compared to the 99% open and read rate of a text message. So how does a retailer apply these statistics to their business to reach their customers and convert them? I thought you’d never ask!
First, our tool is purely opt-in based, so rest assured that there is no spamming involved. Because it is purely opt-in based marketing, customers that opt in are far more likely to act on messages you send. Additionally, texting is the fastest way to engage your customers plain and simple. This immediacy allows you to inform customers of promotions or special offers in real time, which drives same day traffic if you send out an invite for a one day sale or coupon.
Second, keep valuable customers “in the know”. Belonging to your VIP club gives your customers a sense of membership in your business’ community and ensures that they are getting special deals not offered to the general public. Show your most loyal customers a little love! Don’t forget to segment your list according to interests, like women’s clothing, men’s clothing, etc.
Third, keep the message simple, easy to understand and don’t bury your call to action in fine print. It is crucial that your customers understand what they need to do in order to receive the initial offer and how to redeem the ongoing messages they receive. Apply redemption codes to easily track results.
Fourth, if you think your business is restricted to discounting products, think again… Personalize your SMS campaign with notifications for things such as a new arrivals, utilize reminders or give early access to a special event.
Lastly, set yourself up for success. Create S.M.A.R.T. (Specific, Measurable, Achievable, Relevant, and Time Specific) goals and use cross channel marketing to experience the highest level of success. Leverage all existing marketing tools such as TV, radio, print, in-store signage, online, social, email, etc to grow your subscriber list to reach the broadest captive audience possible.
Affordable, impressive ROI month over month, easy to measure results and demographics across the board all have cell phones and utilize text messaging. Need I say more??