How Fitness Centers Benefit from Mobile Engagement

                             

 

                                Turn Website Traffic, Facebook Fans & “Window Shoppers” into New Gym Members

 

 

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Imagine using your existing forms of marketing to create a cross channel marketing synergy. For example, your website, social media channels and window shoppers all see a message that reads “Text the word FITNESS to 95577 and receive a FREE one week pass”. Now, they text the “keyword” to our short code and receive a message asking for their first and last name (data capture feature), once they submit their info, they receive a mobile coupon redeemable at your facility. You’ve now captured their name and cellphone number, which can be used for ongoing communications about personal training, group classes, nutritional guidance and much more!

When someone sees your code and texts it to 95577, they instantly receive a text message coupon to your gym, and you get an email with the person’s contact info(a sales lead). Text coupons have redemption rates 10 times higher than that of a printed coupon.

Perhaps you’re a trainer with a focus for online clients? Use a different hook to gain new business, for example, “Text the word BICEP to 95577 and receive a bicep workout guide”. Ask for their email or their name (data capture feature) before they receive a link to your guide. You’ve now captured additional information needed to follow up with a lead. There are many ways to utilize text marketing, ask a Gravity Text account executive today!

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